A creative blueprint developed over the decades. Easy to understand, but it takes some discipline to apply. Useful for both planning a marketing message and for evaluating existing ones.
Marketing and Checklists -- April, 2008. A commentary on the pros and cons of using checklists and templates... in fields as disparate as marketing and critical care.
Marketing Notes -- March 2008 New ideas from class. Seeing old people (the demographic ins and outs for folks over 50. Women and money.
Marketing notes -- October 2006. The Noun Gap... why ‘whatever’ isn’t good enough. Liar, liar -- the latest on lying. Customer-created ads.
Branding the Truth -- May 2006. Remembering Tommy Thompson. Student presentations on corporate branding.
Better Brochures -- 12 Tips for creating better (i.e. more effective) brochures. A St. Thomas lecture that may have been updated. Contact me if you want more.
Storytelling on site -- April 2006. Getting visitors engaged in your web site. Different ways to measure web site success. Notes from “The Loyalty Effect,” by Frank Reicheld.
Aristotle Now -- February 2005. Aristotle, “The Art of Rhetoric” and what those ancient Greeks may (or may not) have known about modern advertising.
Want more? Ask. There are a couple dozen of these mini-essays hanging around. Who knows... the answer to your current “challenges” may be in one of them. See some more on the reflections/archives page.
